Soon after Sarah Parish graduated from ALRA, she broke into every British household with her role in a cult advert for Manchester-based Boddingtons Bitter in 1994.
The popularity of the TV advert led her to a series of roles including Northern women, amongst others:
- Dawn Rudge in Peak Practice (1993)
- Allie Henshall in Cutting It (2002)
- Annie Naylor in Trust (2004)
- Natalie Holden in Blackpool (2004)
Sarah starred as Beatrice in the BBC series Shakespeare Retold and in 2009 she took the role of GP Katie Roden in the TV series Mistresses aired on BBC One. She played Lady Catrina in the TV series Merlin (BBC).
In 2011, Sarah co-starred in ITV’s medical drama Monroe alongside James Nesbitt. From 2013 to 2015, she was Pasiphaë in the BBC TV series Atlantis. In March 2014, she was Anna Rampton in the BBC comedy W1A. She has also portrayed Cheryl Fairweather in Sky 1 sitcom Trollied.
She has also been in ITV crime drama Broadchurch and film The Holiday.